The decision-making process of consumers in regard to fragrances, fashion and beauty products is complex. So, asking the right questions, providing the right environment and the accurate analysis is essential for brands/companies to retain their customers and to attract new ones.
AGU is most eager to provide the most fitting facilities, experienced moderators and interviewers to control the recruitment adequately and to give advice in regards of methodologies, questionnaire/guide design and analysis of the results.
Recently our team members conducted fragrance, fashion and beauty studies mainly in Western and Eastern Europe, but started out in Asia and the Americas too. Here are some examples:
- Accompanied shopping in fashion stores
- CLT fragrance sniff tests
- Focus groups on brand image of loyalty programmes – card or App
- Focus groups on men’s fragrance
- IDIs with consumers of anti-aging products
- In-home placement tests with shampoo, conditioner, skin care products
- Mascara product test in-home and phone recalls
- Package tests for health and body care products