Research with kids, youth and young adults is not only our pleasure but also provides valuable results if you have the expertise. We take this target group very seriously as they are consumers and often the real ‘decision makers’ in their families. Though, sometimes it’s also worthwhile interviewing their staff – their parents!
Recent studies our team members conducted in the Kids and Youth sector, especially in Eastern and Western Europe as well as the US include:
- Accompanied shopping with kids in toy stores
- Bulletin board with elementary school teachers about new education software
- Creative groups with teenagers about new TV soap concepts
- CLT study with young kids about dolls
- CLT taste test with teenagers on new varieties of sweets
- Diaper product tests and after-use interviews via phone
- Exploration of gaming devices with teenagers in short online interviews
- Focus groups with Kindergarten staff about new Education concepts for different age groups of kids
- IDIs with parents about baby milk machines
- In-home cereal tests with parents and up to two kids with after-use interviews